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With just a few weeks left for Diwali, everyone's busy cleaning, shopping, and gearing up for the festivities. But to see, the real shopping begins on Dhanteras. From gold and silver coins to utensils, brooms, cars, and clothes, this is the day Indians consider most auspicious for new beginnings.
But do we buy anything that catches our eye? Of course not!
Every purchase is thoughtful, selective, and meaningful. And that's exactly the message Dhanteras wants to share.
So, if you thought Dhanteras was all about shopping, keep reading.
This blog will explain why Dhanteras is significant in our financial lives. And also learn why, on this day, we often prefer "Quantity over Quality."
The most common folktale says Dhanteras is about worshipping Ma Lakshmi, Lord Ganesha, and Ma Saraswati – known for wealth, wisdom, and knowledge. But the original stories tell a slightly different tale.
During the Samudra Manthan (the churning of the ocean), the first to emerge was Lord Dhanvantri, carrying a pot of amrit, the nectar of immortality. Soon after, Goddess Lakshmi appeared with a pot of gold, which is why she is worshipped on Dhanteras.
Another story adds a twist, which you didn't know!
When Vishnu and Lakshmi were to visit Earth, Vishnu warned Lakshmi not to get distracted by worldly pleasures or look south. But she couldn't resist and went south. Then, she started decorating with mustard flowers and enjoying sugarcane juice.
With frustration, Lord Vishnu ordered her to stay in the south at a poor farmer's home for twelve years. There, she turned the farmer wealthy overnight. After 12 years of penance, when Vishnu finally called her back, the farmer resisted letting her go. Then, Maa Lakshmi had to come in her true form and also promised to visit the farmer every year on this day.
That's why, on Dhanteras, people clean their homes first, worship Lord Dhanvantri, and then welcome Goddess Lakshmi – proving that, indeed, “Cleanliness Is Next To Godliness”.
Did you know? - The name Dhanteras comes from two words: "Dhan" (meaning wealth) and "Teras" (the 13th day of the Kartik month).
Let's be honest – who didn't witness their parents buying utensils or gold on Dhanteras? And if we're precise, we rarely see them buying 100 cheap utensils just for the sake of the count. Even one high-quality, durable utensil works perfectly. The same applies to gold: purity and long-term value are more important than quantity.
The same principle applies to your investments.
In PMS or mutual fund portfolios, it's not about holding dozens of stocks or funds, but about “Choosing High-Quality, Well-Researched Investments That Truly Add Value”.With proper research and a few carefully selected investments in fundamentally strong assets, you can outperform a dozen mediocre ones.
Like Dhanteras teaches us to invest in durable gold or utensils, your portfolio should focus on High-quality investments that compound wealth over the long term with consistency and strength, rather than chasing numbers or short-lived trends.
Dhanteras teaches us the art of patience. When people buy gold or silver, they don’t buy it for immediate gratification. They invest with the expectation of durability, future value, and long-term benefit.
In the world of investing, this same mantra of Dhanteras applies.
Just like gold's value appreciates over time, high-quality investments grow and compound, rewarding the patience and discipline you kept along.
Whether it's mutual funds or a PMS-specific portfolio, your focus should be on assets that provide sustainable, long-term returns, not just short-term gains or market trends.
After all, “Investments With A Long-term View consistently strengthen a portfolio’s value.”
We've all been there! Dhanteras shopping can get a little exciting – buying shiny utensils, extra gold, or decorative items just for the festival excitement. Yet, parents often remind us: “Think twice before buying anything.”
Coincidentally, this impulsive behavior is also observed in markets.
With this habit, it's easy to get swayed by trending stocks, hype, or short-term market buzz. But, as experts often say, impulsive decisions rarely pay off.
Instead, "Pause, Reflect, And Focus On Investments That Truly Add Value"- be it a PMS portfolio, equities, mutual funds, bonds ,or any other asset.
With the festive vibe on Dhanteras, families don't just walk into a shop and buy anything that looks shiny. It varies with their desires and what they want to buy. Some might opt for gold or silver, while others choose a single, high-quality item for the home.
Every purchase is personal, intentional, and tied to a purpose – whether it's tradition, durability, or future value.
That's exactly how investing should be. Your portfolio isn't about collecting as many assets as possible – it's about “Choosing The Ones That Suit Your Goals, Risk Appetite, And Long-Term Plans.”
In short, think of it as “A touch of personalization can transform a traditional portfolio into one that truly reflects your goals.”
On Dhanteras, every family has its own tradition – some buy gold, some silver, some utensils. It's rarely just one thing. But ever noticed this? Even when they diversify, they don't compromise on quality. They often opt for gold that is hallmarked, pure silver, and even those utensils are designed to last for years.
The same applies to your investments.
Diversification is important, and it must come with quality assets. You cannot risk everything in one asset or one stock. Additionally, spreading funds across low-quality assets solely to "have more" can do more harm than good.
As popularly said, "True Diversification Means Building Across Categories while Keeping Quality at the Center."
Dhanteras is incomplete without shopping, and every year, it comes with extended enthusiasm and happiness. With this, we often focus on buying items that are high in value and durable enough to last long. As we progress, this lesson also applies to our financial lives.
With the mantra of "Quality over Quantity," we can remind ourselves that true wealth isn't built by collecting countless things but by choosing the right ones.
